![]() ![]() Frames create tracks for a train of thought and once on that track it’s hard to get off. ![]() A frame does this by providing cues that activate a scenario in the minds of some readers. Frames are central arguments or perspectives on a news story that shape the perspective of the news audience on the issue. Frames are the boundaries around a news story they delineate what is and is not news.įrames are powerful because they foster certain interpretations and hinder others - often without the reader’s awareness. Like a frame around a painting, the news frame draws attention to a specific picture and separates told from untold pieces of the story: elements in the story are said to be in the frame elements left out of the story are outside the frame. In so doing, reporters indicate what or who is credible, which positions and arguments are valid, and which aspects of an issue need not even be considered. This selection - or omission - of arguments and voices not only indicates to readers what is important about an issue, but also what is not. When covering stories, journalists select certain arguments, examples, images, messages, and sources to create a picture of the issue. In news coverage, the frame is the way an issue is defined, packaged, and presented in the news. The process of organizing information and making meaning is called framing. Did the opinions of proponents or opponents come through most clearly? What were their arguments? Who voiced these arguments, and what values did they evoke? Framing: What it is, why it’s important Specifically, we wanted to discover how paid family leave was framed in the news. We also hope this analysis will help reporters be better prepared to cover the issue comprehensively. We examined the news coverage of paid family leave, to learn from California’s experience so advocates in other states grappling with establishing their own paid family leave programs can be prepared to face reporters. Consequently, the news coverage reflected much debate between stakeholders in the months prior to the Governor’s signing the bill into law. The business community vigorously opposed the legislation. Financial support for employees to care for adult family members helps reduce or avoid costs for skilled nursing and the associated medical costs incurred if no one is available to care for an individual, not to mention providing peace of mind.ĭespite these benefits, SB 1661 was highly contentious. The opportunity for parents to remain home with a new child will facilitate bonding between parent and child. ![]() Family leave strengthens health through the healing that comes from personal interaction and care. The public health benefits of paid family leave are numerous. 1 In early 2002, California State Senator Sheila Kuehl introduced Senate Bill (SB) 1661, Family Temporary Disability Insurance to provide “wage replacement benefits to workers who take time off work to care for a seriously ill child, spouse, parents, domestic partner or to bond with a new child.” 2 Governor Gray Davis signed SB 1661 on September 24, 2002, making California the first state in the nation to offer paid family leave. Although heralded at the time as a breakthrough for families, it has become clear that even workers who are eligible often do not take leave because they cannot afford to take the time off without pay. In 2003, the Supreme Court ruled that the law applied to state workers as well. In February 1993 President Bill Clinton signed the federal Family and Medical Leave Act (FMLA), which allows workers in eligible companies 12 weeks of job-guaranteed unpaid time off to care for an ill relative or a new child. Download PDF » Issue 14: Making the case for paid family leave: How California’s landmark law was framed in the news Saturday, November 01, 2003 ![]()
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